Summerfruit Australia Limited (SAL) is the recognised national peak industry body for Australia’s summerfruit growers. Since 1998 we have worked on behalf of growers of apricots, nectarines, peaches and plums across every production state, acting as the industry’s voice on a national and international level.
About Summerfruit Australia
Who we are
Summerfruit Australia is recognised by the Australian Government as the prescribed Peak Industry Body (PIB) for summerfruit growers. Our constitution recognises all levy payers as members, and we welcome wholesalers, retailers, farm input suppliers and other industry stakeholders to take part through supporter membership.
We work closely with researchers, government and supply chain partners to maximise profitability, innovation, opportunities and trade for our members.
Our guiding principle is simple:
What’s good for the industry is good for growers.
We support you to grow, sell and sustain
How Summerfruit Australia works
What we do
SAL delivers government funded programs, advocacy and industry services on behalf of Australian summerfruit growers. Our work covers four core areas:
Advocacy and Representation
We represent summerfruit growers to government, regulators and industry bodies on the issues that matter most, including labour, biosecurity, water, market access and research and development.
Research, Development and Extension
We invest the summerfruit levy into R&D programs delivered through the Hort Innovation Summerfruit Fund, translating research into practical outcomes for growers at the farm gate.
Market Access and Trade
Through the Summerfruit Export Development Advisory (SEDA), SAL drives the industry’s export strategy, working on protocols, market access negotiations and trade development.
SEDA
Summerfruit Export Development Advisory
SEDA is SAL’s dedicated export advisory committee. It guides the industry’s export strategy, coordinates market access priorities and oversees investment in trade development programs for Australian summerfruit.
SEDA works in partnership with the Hort Innovation Summerfruit Fund, the Department of Agriculture, Fisheries and Forestry (DAFF) and international trade partners to open and maintain access to high-value export markets across Asia, the Middle East and beyond.
Who SEDA serves
- Growers looking to enter or expand export supply
- Exporters working across compliance, cold chain and market protocols
- Government and industry partners shaping export strategy
Strategic priorities
Our strategic priorities are set in consultation with growers, industry partners and the
Summerfruit Fund Strategic Investment Plan.
Current focus areas include:
Read the Strategic Plan →
01
Biosecurity preparedness and pest management
02
Market access and export growth
03
Productivity and profitability at the farm gate
04
Workforce and labour
05
Consumer demand and marketing
06
Industry sustainability and long-term viability
Our team
Meet the Summerfruit Australia Team
Our small, dedicated team delivers SAL’s programs, advocacy and industry services on behalf of Australia’s summerfruit growers. We’re based across Victoria and work nationally.
Katherine Faull
Jess Byrne
Charlotte Brunt
Caleb van Beynen
Elle Richards
Governance
SAL is governed by a board of directors elected by its members, for its members.
Summerfruit Australia is governed by a board of directors elected by members. The board is accountable to levy payers and operates under SAL’s constitution, setting the strategic direction for Australia’s summerfruit industry.
