JUNE 1 | 2025/2026 SEASON CONSUMER INSIGHTS | GEORGIA HAENKE, HORT INNOVATION | 12PM AEST

Understanding how consumers are buying — and why — is essential intelligence for everyone in the summerfruit supply chain.

In this session, Georgia Haenke from Hort Innovation will present the consumer and retail insights from the 2025/26 summerfruit season, drawing on data from the industry’s retail education and merchandising program, as well as Hort Innovation’s broader consumer tracking research.

You’ll hear what the data shows about how summerfruit is performing at retail, including purchasing behaviour, key purchase drivers, and how in-store quality and presentation is influencing consumer decisions. Previous seasons have shown that spontaneous purchase decisions dominate — with visual appeal and freshness the top conversion triggers — making on-shelf performance a critical factor for growers and the supply chain alike.

This is a useful end-of-season debrief for growers wanting to understand how their fruit is landing with consumers, and what that means heading into the 2026/27 season.